2nd Annual Internet of Things Europe 2010 – DAY 1

A few notes from Day 1 of « The 2nd Annual Internet of Things Europe 2010: A Roadmap for Europe« .

(Mes notes en anglais de la 2ème Conférence sur l’Internet des Objets à Bruxelles, 150 professionnels du monde entier, industriels, startups, organismes, associations, membres du Parlement européen et de la Commission, des conférences de qualité, des rencontres de personnages clé de l’industrie, une excellente conférence)

Neelie Kroes and Maria Badia I Cutchet (c) Pierre Metivier

Neelie Kroes and Maria Badia I Cutchet (c) Pierre Metivier

The conference started by an Introduction from the Conference Chairman,  Rob van Kranenburg, Council reminding the acceleration of time between the first printed bible, the fist public library in Belgium, the first Mosaïc web browser, talking about data vs. information, the virtual and real world merging.  « The Internet of things is also about earning points at McDonald’s in Foursquare »

Four different tracks / points of view in this 1st day, Europe, consumer & startup, large companies and international.

Session 1 – Europe Commission and Parliament

Neelie Kroes, Vice President and EU Commissioner for Digital Agenda, European Commission

« Be my buddy » to help the EU develop the Internet of things, « The IoT is not a technical issue, it’s in the heart of the society, we have to discusss », Values, social and economical benefit, consensus. The Digital agenda, part of the « Europe 2020 » plan was proposed last month. « It’s not about telecom ou IT but a comprehensive strategy that needs broad support. »
The « everything everywhere everytime connected » could be negatively perceived by the European citizens
IoT needs a debate, what can IoT really do to improve daily life, what precautions,  issues like tracking mobile phone, car tagging to improve security, medical data safety
« Integrate values within the technology possibilities »
Being humble to preview the future, secure broad support and review long term impact
Regulation & policies are important to secure business opportunities
RFID logos have to be put in place / implemented. Looking for a soft approach with the help of the industry and if not successful a stronger method will have to be implemented
Creation of an expert group – to advice the commission on all the IoT issues such as the « right to the silence » of the chips. The expert group will have a diversity of backgrounds
« We have no road, we make the road as we’re walking » – Spanish writer

Maria Badia I Cutchet, MEP, Rapporteur for Action plan for Europe on IOT, European Parliament

The European parliament is developing a legal framework for current and future development around IoT. 40 years since the 1st Internet application and 1.5 billlion users are connected and can’t do without it. Internet of things has impacts in automobile / food chemicals / traceability / logisitics, passports
Key issues –  impact of radio waves, right of silence, key roles of the cities, private sphere,
The initiative of the commission is a good one, the parliament is making sure safety is being thoughtfully taking into account

To summarize, the EU commission approach is to help developing the IoT industry for business, growth and jobs while aware of privacy and data protection issues vs. the EU Parliament protecting the EU citizen first (while aware of the industry needs).

Artemi Rallo Lombarte, Director, Spanish Data Protection Authority

Privacy is key concept, information generated by people vs. information generated by things. Needs to adapt current Data Protection laws to make them more flexible. Privacy by design
« Data processing systems are designed to serve man; they must, whatever the nationality of natural persons, respects their fundamental rights and freedoms ».

Session 2: The Consumer ecosystem – how will IOT re-invent our lives?

Jim Morrish, Principal Analyst, Analysys Mason

Impressive numbers and good questions being raised  like who owns the IoT data ? the fridge manufacturer ?  The IoT is still waiting for its iphone moment

Dr. Thorsten Staake, Associate Director, Auto-ID Labs

The IoT can do much more than providing plain information. It will be an important enabler of sustainable development. The most important is people’s awareness
Just collecting all data on energy consumption is boring. Make a game out of it, IoT brings awareness into the amount of energy you consume as a result of e.g. standby power
Water heating is 4 times more consuming than lighting, 7 times more than cooking. IoT water meter can help saves 10000 l drinking water and 400 kWh, by letting you know the facts in a fun way,
Behavioral economics is coming into play for IoT applications to let consumer make better choices (loss aversion, etc)
IoT applications empower citizens to conserve energy, It’s the consumer who decides if a technology is going to be successful.
The Internet of Things is STILL about people, don’t focus only on objects

Lorna Goulden, Creative Director, Philips Design
The consumer ecosystem – How will IoT re-invent our lives ?
« Do you believe that the internet of things will be in your home in 5 yrs or is it already there ? »
From foundation (infrastructure) to personalization (user created, viral, new business)
Open Tools: don’t deliver finished products or experiences but unfinished/open for users
Too much emphasis on hardware development. Instead we should focus on services/applications.
Quote from Henry Ford « If you had asked people in the 19th century what they needed, they would have said a faster horse »
Emerging IOT technologies – how far are we from early adopters to wide adoptions – arduino, sanguino, pachube, sugnu, rfid guardia, shapeways, makerbot.

Ajit Jaokar, CEO, Futuretext
Zigbee being mentionned for the 1st time. Is IOT about linking FourSquare and its user shoes ?
smart grid and the cloud components of IoT How will it work for everybody and where will it work first?
If we have people sharing data, why we cannot have things sharing data… or people?

Alexandra Deschamps-Sonsino, CEO and Co-Founder, Tinker
« If you don’t know Arduino, please google it immediately « 
What happens when people start solving their own problems using e.g. Arduino?
Arduino – from a DIY open IOT platform to a Nokia, BBC tool
Give users the tools to build IoT bottom up, « looking at a graph is not empowering for people »
Building and selling of open hardware like Arduino already a multimillion dollar business
Internet of things is also about knowing when your cat comes in and out or whether your plants have been watered
Applications around CATs (to be used to find your cat), plants

Pilgrim Beart, Director and Co-founder, AlertMe
Conducting the Home Energy orchestra
HAN – Home Area Network, simple, manageable  by the consumers
IP cameras have been there for a long time, no one uses them, too complex for home security
Zigbee is back, AlertMe – Home energy platform,
« Do we want all our home devices to be on the net? Probably not. »
Security vs privacy – Security is easy, privacy (different if you’re a service/utility vs. consumer company)
ZIgbee will merge with IP over time,
The internet of things is already here, technologically speaking, but we still haven’t found the « killer app »

IoT 2020 Session2

IoT 2020 Session2

Afternoon Chair Gary Finnegan, Section Editor, EurActiv

Session 3: The Business ecosystem- case studies

Serge Willenegger, Vice President, Technology, Qualcomm
The networking on things in 30 years – attached to a device, to a network, to anything/anywhere,
Organized view of IoT through Device integration, certification, maintenance, Service provisioning,
Looking for an ecosystem, not just a killer app. IoT is already here, but we still have not found the killer app
1st time M2M is mentionned, promoting WMD – wireless module to connect things.

Jeroen Dijkxhoorn, EMEA Technology Practice, SAS
The Internet – 1,2 ZB captured and replicated in 2010 (ZB – Zettabite, a trillion gigabytes) and IoT will add data in all areas (sensors, objects…)
Data tsunami, overview of what SAS is proposing to handle all that data.

Fernando Fournon, Chairman, R&D, Telefónica
1st speaker to mention « unclear business models & ecosystem complexity Pervasive BB networks, Intelligent devices, smart computing & social media process all needed for IoT as a real business
M2M next growth factor for the Telecom industry

Usman Haque, Founder, Pachube
One of the most impressive presentations
lPachube (to be prononced patch-bay) the platform to build the IoT, according to founder Usman Haque. Pachube is an agnostic ‘patch-bay’ for the internet of things and delivers the api to build your own services
There are many challenges . Privacy and different access levels built in to Pachube. AR app shows energy usage on building to owner only aggregate to others
Revenue sharing sounds like a killer model to bring feeds online and allow Pachube pro users to mine this data at a cost  Idea from Usman: Can I trust a centralized platform for managing the data of my home? Can I delegate auth/auth to it? It looks like Usman Haque has everything covered.
A rep of Cisco is challenging the scability of the Pachube model as not using standard Answer – We should not wait for standards before adressing the cultural challenges involved with IoT
Using Pachube, Usman wants to help cities open up their data. Check out http://www.pachube.com

IoT 2010 Session 3

IoT 2010 Session 3

Session 4: The International Experience

Japan Prof Ken Sakamura,
Professor of Information Science, University of Tokyo
Ubiquitous Computing is the Japanese name of IOT. Has been around since 1984  « .. most machines in our surrounding environment inc. pieces of furniture will use computers »
The UC – Ubiquitous communicator (a mobile comm. terminal with RFID reader / writer) part of the uID architecture. ucode tags are technology agnostic (could be 2D barcode, passive or arctive RFID tags, infrared markers,…) Check user UIDCENTER videos on YouTube.  uID center soon in Europe ? http://www.uidcenter.org

Dan Caprio, Managing Director, McKenna Long & Aldridge LLP
U.S. view on the technological convergence between IoT and Cloud Computing. Too early for US policy makers to control the Internet of things « Many balls in the air » presenting the US policy views on IoT.

Patrick Guillemain, ETSI, explaining the importance of standards for the Internet of things, reviewing ISO, CEN, CENELEC, ETSI, IEC, ITU, presenting the work being done at Casagras and what’s next.

Twitter hashtag #IOTCONF

Day 1 IoT Conference pictures on Flickr

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A propos Pierre Metivier

Responsable pendant 25 ans du développement de produits et services dans plusieurs entreprises d’informatique, de logiciels et de l’Internet (notamment Commodore, Apricot, Borland Intl, CompuServe, AOL) dont cinq ans passés aux Etats-Unis. Spécialiste des services mobiles et objets connectés, il a été délégué général du Forum SMSC et est l’auteur de l’ouvrage de référence « Le mobile NFC, télé-commande de notre quotidien » (2015) ainsi que du Blog « Avec et sans contact ». Il est aujourd’hui expert et enseignant / formateur en gestion des innovations numériques à forte valeur ajoutée utilisateurs à l'EISCI (Mardis de l'Innovation, Club de Paris des Directeurs de l'Innovation).

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